Advanced Options:
2. Internet Marketing
QF Level ( 1234567 )
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2. Internet Marketing
QF Level
Code
Name
QF Level:
Level 1
No Item
QF Level:
Level 2
Code:
107181L2
Name:
Provide product information
QF Level:
Level 3
Code:
107152L3
Name:
Monitor and guide public opinion
QF Level:
Level 3
Code:
107182L3
Name:
Provide purchase suggestions to guide customers to purchase
QF Level:
Level 3
Code:
107183L3
Name:
Manage online customer complaint
QF Level:
Level 3
Code:
107184L3
Name:
Investigate online customer satisfaction
QF Level:
Level 3
Code:
107194L3
Name:
Evaluate software system sales data
QF Level:
Level 3
Code:
107195L3
Name:
Analyze website traffic
QF Level:
Level 3
Code:
107196L3
Name:
Analyze website traffic time
QF Level:
Level 3
Code:
107197L3
Name:
Analyze website visitors
QF Level:
Level 3
Code:
107198L3
Name:
Analyze search engine
QF Level:
Level 3
Code:
107199L3
Name:
Analyze customer order
QF Level:
Level 4
Code:
107153L4
Name:
Conduct market research and analysis
QF Level:
Level 4
Code:
107154L4
Name:
Manage crisis of social media public relationship
QF Level:
Level 4
Code:
107157L4
Name:
Manage crisis of internet public relationship
QF Level:
Level 4
Code:
107161L4
Name:
Apply 2D barcode on sales business
QF Level:
Level 4
Code:
107162L4
Name:
Apply QR code on sales business
QF Level:
Level 4
Code:
107163L4
Name:
Implement the barcode production steps
QF Level:
Level 4
Code:
107185L4
Name:
In-depth investigation of online customer needs
QF Level:
Level 4
Code:
107186L4
Name:
Manage online customer information
QF Level:
Level 4
Code:
107200L4
Name:
Analyze website data and prepare report
QF Level:
Level 5
Code:
107155L5
Name:
Place online advertisement
QF Level:
Level 5
Code:
107156L5
Name:
Plan and implement large-scale internet marketing activities
QF Level:
Level 5
Code:
107158L5
Name:
Manage and monitor outsourcing e-business service provider
QF Level:
Level 5
Code:
107164L5
Name:
Develop internet advertisement sales strategy
QF Level:
Level 5
Code:
107165L5
Name:
Analyze the payment methods of internet advertisement
QF Level:
Level 5
Code:
107166L5
Name:
Develop social media marketing strategy - blog platform
QF Level:
Level 5
Code:
107167L5
Name:
Develop social media marketing strategy - Weibo platform
QF Level:
Level 5
Code:
107168L5
Name:
Develop social media marketing strategy - forum platform
QF Level:
Level 5
Code:
107169L5
Name:
Develop social media marketing strategy - Facebook platform
QF Level:
Level 5
Code:
107170L5
Name:
Develop social media marketing strategy - Instagram
QF Level:
Level 5
Code:
107171L5
Name:
Develop social media marketing strategy – WeChat platform
QF Level:
Level 5
Code:
107172L5
Name:
Develop EDM marketing strategy – Email platform
QF Level:
Level 5
Code:
107173L5
Name:
Develop EDM marketing strategy – SMS platform
QF Level:
Level 5
Code:
107174L5
Name:
Develop real-time marketing strategy
QF Level:
Level 5
Code:
107175L5
Name:
Search engine optimization
QF Level:
Level 5
Code:
107176L5
Name:
Develop search engine marketing strategy
QF Level:
Level 5
Code:
107177L5
Name:
Develop news and soft article marketing strategy and promote corporate public relations
QF Level:
Level 5
Code:
107187L5
Name:
Maintain and improve online customer relationship strategy
QF Level:
Level 5
Code:
107188L5
Name:
Explore potential requirements of online customers
QF Level:
Level 5
Code:
107189L5
Name:
Apply technology to support customer relationship management
QF Level:
Level 5
Code:
107190L5
Name:
Manage user-generated content
QF Level:
Level 5
Code:
107191L5
Name:
Analyze, plan and optimize CRM system
QF Level:
Level 5
Code:
107201L5
Name:
Analyze customers purchase patterns
QF Level:
Level 6
Code:
107159L6
Name:
Develop an integrated internet marketing plan
QF Level:
Level 6
Code:
107160L6
Name:
Develop data optimization marketing plan
QF Level:
Level 6
Code:
107178L6
Name:
Develop mobile device marketing strategy
QF Level:
Level 6
Code:
107179L6
Name:
Develop global data synchronization network system strategy
QF Level:
Level 6
Code:
107192L6
Name:
Manage business partner relationship
QF Level:
Level 6
Code:
107193L6
Name:
Manage the customers of competitors
QF Level:
Level 6
Code:
107202L6
Name:
Apply A/B test to evaluate and enhance website effectiveness.
QF Level:
Level 7
Code:
107180L7
Name:
Develop word-of-mouth marketing strategy
Note:
  • The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
  • The contents of all SCSs will be updated regularly.
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