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Home >Resources >Specification of Competency Standards >

Units of Competency (Retail)

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4. Sales and Marketing

1. Merchandising and Supply Chain Management2. Human Resource Management & Development3. Strategic Management4. Sales and Marketing5. Customer Services6. Information Technology7. Store Operations8. Specific Product Knowledge

QF Level ( 1234567 )

QF Level 1QF Level 2QF Level 3QF Level 4QF Level 5QF Level 6QF Level 7

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4. Sales and Marketing

QF Level

Code

Name

QF Level:

Level 1

Code:

105038L1

Name:

Preparations for commodity display

QF Level:

Level 1

Code:

105039L1

Name:

Self-quality management

QF Level:

Level 2

Code:

105040L2

Name:

Collect market information

QF Level:

Level 2

Code:

105041L2

Name:

Create media kits

QF Level:

Level 2

Code:

105042L2

Name:

Perform customer classification

QF Level:

Level 2

Code:

105043L2

Name:

Promote loyalty programmes to customers

QF Level:

Level 3

Code:

105044L3

Name:

Implement brand promotion strategies

QF Level:

Level 3

Code:

105045L3

Name:

Implement product recall

QF Level:

Level 3

Code:

105046L3

Name:

Implement advertising and promotional activities

QF Level:

Level 3

Code:

105047L3

Name:

Implement a sales plan

QF Level:

Level 3

Code:

105048L3

Name:

Provide basic sales training

QF Level:

Level 3

Code:

105049L3

Name:

Carry out online market communication

QF Level:

Level 3

Code:

105050L3

Name:

Implement pricing strategies

QF Level:

Level 4

Code:

105051L4

Name:

Lead a sales team

QF Level:

Level 4

Code:

105052L4

Name:

Implement a market research proposal

QF Level:

Level 4

Code:

105053L4

Name:

Implement and monitor marketing activities

QF Level:

Level 4

Code:

105054L4

Name:

Monitor sales performance of goods

QF Level:

Level 4

Code:

105055L4

Name:

Manage goods promotional activities

QF Level:

Level 4

Code:

105056L4

Name:

Plan online market communication

QF Level:

Level 4

Code:

105057L4

Name:

Implement advertising strategies

QF Level:

Level 4

Code:

105058L4

Name:

Implement environmental sales strategies

QF Level:

Level 5

Code:

105059L5

Name:

Formulate a market research proposal

QF Level:

Level 5

Code:

105060L5

Name:

Formulate brand promotion strategies

QF Level:

Level 5

Code:

105061L5

Name:

Forecast product sales performance

QF Level:

Level 5

Code:

105062L5

Name:

Manage an online retail brand

QF Level:

Level 5

Code:

105063L5

Name:

Perform public relations crisis management

QF Level:

Level 5

Code:

105064L5

Name:

Formulate after-sales service plans

QF Level:

Level 5

Code:

105065L5

Name:

Formulate product pricing strategies

QF Level:

Level 5

Code:

105066L5

Name:

Formulate sales team incentive plans

QF Level:

Level 5

Code:

105067L5

Name:

Master the retail market trend

QF Level:

Level 6

Code:

105068L6

Name:

Formulate sales team management strategies

QF Level:

Level 6

Code:

105069L6

Name:

Formulate marketing strategies

QF Level:

Level 6

Code:

105070L6

Name:

Formulate market development objectives

QF Level:

Level 7

No Item

Note:

The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
The contents of all SCSs will be updated regularly.

Copyright:

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Permission is granted for users to download the SCSs to store them in local computers, provided that this is solely for personal or non-commercial internal use, and provided further that this copyright notice is downloaded at the same time.
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Last revision date: 07 July 2024

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