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4. Marketing, Sales and Customer Management
QF Level ( 1234567 )
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4. Marketing, Sales and Customer Management
QF Level
Code
Name
QF Level:
Level 1
Code:
106366L1
Name:
Receive customers and connect with suitable staff to address client requirements
QF Level:
Level 2
Code:
106371L2
Name:
Implement target market research plan, provide data and insights to support development of relevant market strategies
QF Level:
Level 3
Code:
106386L3
Name:
Expand and maintain customers, strengthen business, and consolidate business
QF Level:
Level 4
Code:
106383L4
Name:
Apply relevant environmental standards and regulations for products to assess capability of enterprises / suppliers in meeting environmental requirements
QF Level:
Level 4
Code:
106462L4
Name:
Conduct market research, analyse and forecast market trends, and prepare reports
QF Level:
Level 4
Code:
106463L4
Name:
Develop target market research plan, conduct investigations and analysis effectively, manage and monitor market successfully
QF Level:
Level 4
Code:
106464L4
Name:
Develop market expansion plans, align with business development, and expand the market
QF Level:
Level 4
Code:
106465L4
Name:
Implement market expansion plans, analyse results and provide recommendations, and assist to achieve market expansion goals
QF Level:
Level 4
Code:
106466L4
Name:
Manage customer relationships, effectively handle complaints and issues, maintain long-term good relationships with customers, understand new needs, and enhance business performance
QF Level:
Level 5
Code:
106564L5
Name:
Develop market expansion strategies to enhance brand and product awareness and explore new markets
QF Level:
Level 5
Code:
106565L5
Name:
Establish and maintain market information management system to monitor real-time market conditions, and adjust and optimise market strategies accordingly
QF Level:
Level 5
Code:
106566L5
Name:
Develop enterprise brand strategy, establish and optimise brand and enterprise image
QF Level:
Level 5
Code:
106567L5
Name:
Develop product sales strategies, adapt to market trends, and set appropriate promotion plans and branding schemes
QF Level:
Level 5
Code:
106568L5
Name:
Develop customer relationship management strategies to retain existing customers and attract and develop new customers
QF Level:
Level 5
Code:
106569L5
Name:
Establish and maintain customer relationship management system to monitor real time customer relationships and make timely changes to meet customer requirements
QF Level:
Level 6
Code:
106597L6
Name:
Examine cultural conditions and competitive environment of domestic and foreign markets, and formulate market expansion strategies and target markets
QF Level:
Level 7
No Item
Note:
- The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
- The contents of all SCSs will be updated regularly.
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