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10. Product Development and Brand Marketing
QF Level ( 1234567 )
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10. Product Development and Brand Marketing
QF Level
Code
Name
QF Level:
Level 1
No Item
QF Level:
Level 2
No Item
QF Level:
Level 3
No Item
QF Level:
Level 4
Code:
109408L4
Name:
Implement market research project to execute and monitor data collection process
QF Level:
Level 4
Code:
109409L4
Name:
Operate knowledge management systems to record and maintain the market information
QF Level:
Level 4
Code:
109440L4
Name:
Provide product information and training to support the sales and services process
QF Level:
Level 4
Code:
109445L4
Name:
Produce promotion materials in alignment with corporate identity specification
QF Level:
Level 4
Code:
109452L4
Name:
Organise communication activities to build and enhance corporate brand salience
QF Level:
Level 4
Code:
109453L4
Name:
Monitor and ensure consistency in using corporate identity throughout the bank
QF Level:
Level 5
Code:
109406L5
Name:
Develop knowledge systems for enterprise banking business
QF Level:
Level 5
Code:
109407L5
Name:
Develop client segmentation, identify clients’ needs in products and services
QF Level:
Level 5
Code:
109413L5
Name:
Develop measurement mechanism on ROI to assess effectiveness of investment in product development
QF Level:
Level 5
Code:
109414L5
Name:
Manage the product portfolio of the bank based on product strategies
QF Level:
Level 5
Code:
109423L5
Name:
Develop, implement and analyse results of product acceptance test
QF Level:
Level 5
Code:
109424L5
Name:
Source and manage products and services provided by external vendors
QF Level:
Level 5
Code:
109427L5
Name:
Design suitable systems and determine appropriate channels for product delivery
QF Level:
Level 5
Code:
109429L5
Name:
Manage the design and analysis of product acceptance test
QF Level:
Level 5
Code:
109431L5
Name:
Monitor the effectiveness and progress of product development
QF Level:
Level 5
Code:
109432L5
Name:
Evaluate existing products and services performance and propose improvement measures
QF Level:
Level 5
Code:
109444L5
Name:
Develop product promotional activities through different channels to increase market awareness and drive sales
QF Level:
Level 5
Code:
109449L5
Name:
Develop communication programmes on corporate branding
QF Level:
Level 5
Code:
109450L5
Name:
Create and produce enduring and consistent marketing campaigns to promote the corporate brand
QF Level:
Level 5
Code:
109451L5
Name:
Develop budget on brand marketing and manage expenditure effectively
QF Level:
Level 6
Code:
109404L6
Name:
Develop research strategies to generate insights on business and marketing strategies development
QF Level:
Level 6
Code:
109411L6
Name:
Formulate product strategies and proposition for different products
QF Level:
Level 6
Code:
109412L6
Name:
Develop customer segmentation strategies for the bank and driving product-set matching / mapping
QF Level:
Level 6
Code:
109416L6
Name:
Establish policies and procedures for product development
QF Level:
Level 6
Code:
109418L6
Name:
Develop new banking products to meet the needs of different client segments
QF Level:
Level 6
Code:
109419L6
Name:
Develop functional and process design by employing innovative technology
QF Level:
Level 6
Code:
109420L6
Name:
Define product due diligence process to meet regulatory requirements
QF Level:
Level 6
Code:
109434L6
Name:
Design product delivery systems and sales distribution channels
QF Level:
Level 6
Code:
109441L6
Name:
Prepare budget and manage marketing expenses of specific product to ensure reasonable ROI is attained
QF Level:
Level 6
Code:
109442L6
Name:
Develop and implement digital marketing transformation strategy and roadmap to deliver the marketing vision
QF Level:
Level 6
Code:
109448L6
Name:
Formulate general and online marketing strategies to build corporate image
QF Level:
Level 7
Code:
109403L7
Name:
Project the future trends in market development to predict client needs for the bank
QF Level:
Level 7
Code:
109447L7
Name:
Formulate brand positioning of the bank and its corporate communication strategy
Note:
- The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
- The contents of all SCSs will be updated regularly.
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