Vocational Qualifications Pathway (VQP)

Formulate cross-border e-commerce marketing strategies and evaluate strategy performance

Master the conditions for product entry into e-commerce markets and analyse product competitiveness and potential customer demand

Set digital marketing strategy objectives and plan appropriate digital marketing tools

Formulate key performance indicators (KPIs) for online channels

Keep abreast of changes in market demand and adjust real-time marketing strategies flexibly

Analyse marketing data, including sales trends (trend analysis), marketing performance and consumer behavior, etc

Execute digital marketing strategies

Evaluate market acceptance and sales forecasts for products or services in e-commerce markets

Manage digital marketing channels

Handle digital marketing public relations crises

Execute digital marketing plans

Update the information on various e-commerce platforms regularly

Produce marketing content for social media

Manage customer data and analyse customer orders

Manage online customer complaints and maintain customer relationships

Investigate customer satisfaction and manage online customer complaints

Formulate overall operational strategies for e-commerce, including procurement, risk management, and market competition, to enhance business performance and achieve business objectives

Establish product development strategies

Analyse e-commerce policies and their impact in relevant regions to formulate e-commerce operational strategies

Formulate Standard Operating Procedures (SOP)

Analyse operation data, review and optimise operational processes

Implement e-commerce and warehouse management strategies in global markets

Manage e-procurement and contracts

Implement e-commerce risk management

Apply smart warehouse management systems

Process orders, manage suppliers, and arrange goods receiving and delivery

Analyse and resolve quality issues related to customer service

Execute various operational processes, provide efficient services and document processing

Adhere to key performance indicators (KPIs) and comply with Standard Operating Procedures (SOPs)

Formulate overall operational strategies for e-commerce, including procurement, risk management, and market competition, to enhance business performance and achieve business objectives

Establish product development strategies

Analyse e-commerce policies and their impact in relevant regions to formulate e-commerce operational strategies

Formulate Standard Operating Procedures (SOP)

Analyse operation data, review and optimise operational processes

Implement e-commerce and warehouse management strategies in global markets

Manage e-procurement and contracts

Implement e-commerce risk management

Manage cross-border payments and receipts

Understand relevant laws and policies related to cross-border settlements

Devise payment/receipt plans

Combining traditional payment settlement methods and the characteristics of the network, choose or recommend suitable payment settlement channels

Follow up on e-commerce business orders with customers

Manage e-procurement

Handle documents and procedures required for electronic customs clearance

Understand customs regulations and relevant laws to complete electronic customs clearance and file, archive, and retain documents

Apply smart warehouse and logistics systems

Manage logistics distribution

Formulate overall operational strategies for e-commerce, including procurement, risk management, and market competition, to enhance business performance and achieve business objectives

Establish product development strategies

Analyse e-commerce policies and their impact in relevant regions to formulate e-commerce operational strategies

Assist the enterprise in formulating suitable e-commerce strategies

Select outsourcing platform services that can provide appropriate application systems and support

Apply e-commerce financing platforms

Review potential issues on e-commerce platforms and system security regularly and suggest improvement plans

Manage and supervise e-commerce service outsourcing vendors

Implement comprehensive network platform management and system security measures

Perform regular network platform and system security checks

Review potential security issues on computer networks and systems regularly

Implement regular network security updates (Security Patch)

Implement system security checks, such as computer viruses, application platforms, firewalls, and endpoint encryption programs, and report system issues promptly

Support technological operations for supply chain processes