Advanced Options:
2. Marketing and Communication
QF Level ( 1234567 )
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2. Marketing and Communication
QF Level
Code
Name
QF Level:
Level 1
No Item
QF Level:
Level 2
No Item
QF Level:
Level 3
No Item
QF Level:
Level 4
Code:
106637L4
Name:
Produce promotion materials in alignment with corporate identity specification
QF Level:
Level 4
Code:
106638L4
Name:
Conduct programme evaluation on brand marketing to ensure high degree of acquaintance of the bank
QF Level:
Level 4
Code:
106639L4
Name:
Monitor and ensure consistency in using corporate identity throughout the bank
QF Level:
Level 4
Code:
106640L4
Name:
Organise communication activities to build and enhance brand awareness as well as brand equity
QF Level:
Level 4
Code:
106643L4
Name:
Identify and coordinate with external partners for corproate events / seminars
QF Level:
Level 4
Code:
106644L4
Name:
Promote corporate events / investment seminars to target participants
QF Level:
Level 4
Code:
106645L4
Name:
Oversee operations for corporate events / investment seminar
QF Level:
Level 4
Code:
106646L4
Name:
Evaluate the effectiveness of corporate events / investment seminars
QF Level:
Level 4
Code:
106655L4
Name:
Communicate with internal and external stakeholders on CR
QF Level:
Level 5
Code:
106634L5
Name:
Develop advertising campaigns to promote the corporate brand
QF Level:
Level 5
Code:
106636L5
Name:
Liaise with advertising / PR agency for brand building campaign
QF Level:
Level 5
Code:
106651L5
Name:
Liaise with internal parties to develop content for media interviews
QF Level:
Level 6
Code:
106632L6
Name:
Develop marketing plan for the private banking business
QF Level:
Level 6
Code:
106633L6
Name:
Prepare and manage budget for marketing / branding initiatives
QF Level:
Level 7
Code:
106631L7
Name:
Develop positioning and branding strategies for the private banking business
Note:
- The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
- The contents of all SCSs will be updated regularly.
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