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6. Product Development and Brand Marketing
QF Level ( 1234567 )
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6. Product Development and Brand Marketing
QF Level
Code
Name
QF Level:
Level 1
No Item
QF Level:
Level 2
No Item
QF Level:
Level 3
No Item
QF Level:
Level 4
Code:
107455L4
Name:
Collect and consolidate market intelligence for understanding market trend
QF Level:
Level 4
Code:
107456L4
Name:
Operate knowledge systems to input and retrieve information
QF Level:
Level 4
Code:
107476L4
Name:
Execute product acceptance test plan for products and services
QF Level:
Level 4
Code:
107481L4
Name:
Provide product information to support the selling process
QF Level:
Level 4
Code:
107485L4
Name:
Produce promotion materials in alignment with corporate identity specification
QF Level:
Level 4
Code:
107492L4
Name:
Arrange appropriate communication activities to build and enhance brand salience as well as brand equity
QF Level:
Level 4
Code:
107493L4
Name:
Monitor and ensure consistency in using corporate identity throughout the bank
QF Level:
Level 4
Code:
107494L4
Name:
Conduct programme evaluation on brand marketing to ensure high degree of acquaintance of the bank
QF Level:
Level 5
Code:
107453L5
Name:
Develop customer segmentation, identify their needs in product
QF Level:
Level 5
Code:
107454L5
Name:
Develop knowledge systems for retail banking operations
QF Level:
Level 5
Code:
107459L5
Name:
Develop measurement mechanism on ROI to assess investment in product development
QF Level:
Level 5
Code:
107461L5
Name:
Monitor the effectiveness and progress of product development
QF Level:
Level 5
Code:
107465L5
Name:
Manage the product portfolio of the bank based on product strategies
QF Level:
Level 5
Code:
107467L5
Name:
Evaluate existing digital banking functions, report and propose improvement measures
QF Level:
Level 5
Code:
107468L5
Name:
Evaluate existing products and services performance and propose improvement measures
QF Level:
Level 5
Code:
107472L5
Name:
Manage the design and analysis of product acceptance test
QF Level:
Level 5
Code:
107473L5
Name:
Design suitable systems and determine appropriate channels for product delivery
QF Level:
Level 5
Code:
107475L5
Name:
Source and manage products and services provided by external vendors
QF Level:
Level 5
Code:
107482L5
Name:
Identify niche and major selling points of individual products
QF Level:
Level 5
Code:
107483L5
Name:
Develop promotional activities for new products and services to increase market awareness
QF Level:
Level 5
Code:
107484L5
Name:
Prepare budget and manage marketing expenditure of specific product to ensure reasonable ROI is attained
QF Level:
Level 5
Code:
107489L5
Name:
Formulate communication strategy on corporate branding
QF Level:
Level 5
Code:
107490L5
Name:
Create and produce enduring and consistent marketing campaigns to promote the corporate brand
QF Level:
Level 5
Code:
107491L5
Name:
Prepare budget and manage expenditure on marketing the corporate brand of the bank to ensure reasonable ROI is attained
QF Level:
Level 6
Code:
107458L6
Name:
Formulate product strategies in different customer segments which are aligned with the bank's business target
QF Level:
Level 6
Code:
107463L6
Name:
Develop and monitor user acceptance test planning for products and services
QF Level:
Level 6
Code:
107464L6
Name:
Identify business requirements to develop functional and process design by employing innovative technology
QF Level:
Level 6
Code:
107488L6
Name:
Formulate online marketing strategy to build corporate image
QF Level:
Level 7
Code:
107457L7
Name:
Create an unique positioning strategy for the bank in marketing and product development
Note:
- The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
- The contents of all SCSs will be updated regularly.
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