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2. Marketing
QF Level ( 1234567 )
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2. Marketing
QF Level
Code
Name
QF Level:
Level 1
Code:
105458L1
Name:
Understand insurance terminologies
QF Level:
Level 2
Code:
105459L2
Name:
Apply Chinese writing skills to support service delivery
QF Level:
Level 2
Code:
105460L2
Name:
Apply English writing skills to support service delivery
QF Level:
Level 2
Code:
105461L2
Name:
Use Putonghua to support service delivery
QF Level:
Level 2
Code:
105462L2
Name:
Maintain up-to-date customer records to support daily operations
QF Level:
Level 3
Code:
105481L3
Name:
Understand marketing management in insurance industry
QF Level:
Level 4
Code:
105497L4
Name:
Plan and carry out promotional plans for new/revamped products
QF Level:
Level 4
Code:
105498L4
Name:
Design sales kits for products
QF Level:
Level 4
Code:
105499L4
Name:
Implement customer relationship campaigns
QF Level:
Level 4
Code:
105500L4
Name:
Publish newsletters for customers
QF Level:
Level 4
Code:
105501L4
Name:
Design and carry out customer satisfaction surveys
QF Level:
Level 4
Code:
105502L4
Name:
Implement marketing plans
QF Level:
Level 4
Code:
105503L4
Name:
Formulate advertising campaigns
QF Level:
Level 4
Code:
105504L4
Name:
Implement advertising campaigns
QF Level:
Level 4
Code:
105505L4
Name:
Create media-specific advertisements for advertising campaigns
QF Level:
Level 4
Code:
105506L4
Name:
Monitor advertisement productions
QF Level:
Level 4
Code:
105507L4
Name:
Conduct electronic marketing
QF Level:
Level 4
Code:
105508L4
Name:
Create promotional gifts
QF Level:
Level 5
Code:
105535L5
Name:
Conduct market research for product development or revamp
QF Level:
Level 5
Code:
105536L5
Name:
Conduct insurance market and competitors' analysis to support and evaluate corporate marketing strategy development
QF Level:
Level 5
Code:
105537L5
Name:
Apply market segmentation to support new product and new market development
QF Level:
Level 5
Code:
105538L5
Name:
Conduct product mix analysis
QF Level:
Level 5
Code:
105539L5
Name:
Develop new products
QF Level:
Level 5
Code:
105540L5
Name:
Revamp existing products
QF Level:
Level 5
Code:
105541L5
Name:
Develop new/revamp product promotional plans
QF Level:
Level 5
Code:
105542L5
Name:
Develop customer relationship campaigns
QF Level:
Level 5
Code:
105543L5
Name:
Manage corporate brand equity
QF Level:
Level 5
Code:
105544L5
Name:
Design and launch secret customer programme
QF Level:
Level 5
Code:
105545L5
Name:
Manage external service providers to conduct marketing activities
QF Level:
Level 5
Code:
105546L5
Name:
Develop corporate marketing communication strategy
QF Level:
Level 5
Code:
105547L5
Name:
Develop marketing plans
QF Level:
Level 5
Code:
105548L5
Name:
Evaluate effectiveness of advertising campaigns
QF Level:
Level 5
Code:
105549L5
Name:
Manage corporate website
QF Level:
Level 5
Code:
105550L5
Name:
Manage crisis communications
QF Level:
Level 5
Code:
105679L5
Name:
Develop investment-linked products
QF Level:
Level 6
Code:
105606L6
Name:
Develop new product development procedures
QF Level:
Level 6
Code:
105607L6
Name:
Develop product revamp procedures
QF Level:
Level 6
Code:
105608L6
Name:
Develop customer relationship strategies
QF Level:
Level 7
Code:
105639L7
Name:
Formulate corporate marketing strategies for insurers
QF Level:
Level 7
Code:
105640L7
Name:
Develop corporate marketing strategies for insurance intermediaries
Note:
  • The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
  • The contents of all SCSs will be updated regularly.
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