Advanced Options:
2. Marketing
QF Level
Code
Name
QF Level:
Level 2
Code:
105459L2
Name:
Apply Chinese writing skills to support service delivery
QF Level:
Level 2
Code:
105460L2
Name:
Apply English writing skills to support service delivery
QF Level:
Level 2
Code:
105462L2
Name:
Maintain up-to-date customer records to support daily operations
QF Level:
Level 4
Code:
105497L4
Name:
Plan and carry out promotional plans for new/revamped products
QF Level:
Level 4
Code:
105505L4
Name:
Create media-specific advertisements for advertising campaigns
QF Level:
Level 5
Code:
105535L5
Name:
Conduct market research for product development or revamp
QF Level:
Level 5
Code:
105536L5
Name:
Conduct insurance market and competitors' analysis to support and evaluate corporate marketing strategy development
QF Level:
Level 5
Code:
105537L5
Name:
Apply market segmentation to support new product and new market development
QF Level:
Level 5
Code:
105545L5
Name:
Manage external service providers to conduct marketing activities
QF Level:
Level 7
Code:
105640L7
Name:
Develop corporate marketing strategies for insurance intermediaries
Note:
- The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
- The contents of all SCSs will be updated regularly.
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