Advanced Options:
2. Marketing
QF Level ( 1234567 )
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2. Marketing
QF Level
Code
Name
QF Level:
Level 1
Code:
105458L1
Name:
Understand insurance terminologies
QF Level:
Level 2
Code:
105459L2
Name:
Apply Chinese writing skills to support service delivery
QF Level:
Level 2
Code:
105460L2
Name:
Apply English writing skills to support service delivery
QF Level:
Level 2
Code:
105461L2
Name:
Use Putonghua to support service delivery
QF Level:
Level 2
Code:
105462L2
Name:
Maintain up-to-date customer records to support daily operations
QF Level:
Level 3
Code:
105481L3
Name:
Understand marketing management in insurance industry
QF Level:
Level 4
Code:
105499L4
Name:
Implement customer relationship campaigns
QF Level:
Level 4
Code:
105500L4
Name:
Publish newsletters for customers
QF Level:
Level 4
Code:
105501L4
Name:
Design and carry out customer satisfaction surveys
QF Level:
Level 5
Code:
105542L5
Name:
Develop customer relationship campaigns
QF Level:
Level 5
Code:
105543L5
Name:
Manage corporate brand equity
QF Level:
Level 5
Code:
105544L5
Name:
Design and launch secret customer programme
QF Level:
Level 5
Code:
105546L5
Name:
Develop corporate marketing communication strategy
QF Level:
Level 5
Code:
105549L5
Name:
Manage corporate website
QF Level:
Level 5
Code:
105550L5
Name:
Manage crisis communications
QF Level:
Level 6
Code:
105608L6
Name:
Develop customer relationship strategies
QF Level:
Level 7
Code:
105640L7
Name:
Develop corporate marketing strategies for insurance intermediaries
Note:
  • The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
  • The contents of all SCSs will be updated regularly.
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