Advanced Options:
2. Marketing
QF Level ( 1234567 )
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
2. Marketing
QF Level
Code
Name
QF Level:
Level 1
Code:
105458L1
Name:
Understand insurance terminologies
QF Level:
Level 2
Code:
105459L2
Name:
Apply Chinese writing skills to support service delivery
QF Level:
Level 2
Code:
105460L2
Name:
Apply English writing skills to support service delivery
QF Level:
Level 2
Code:
105461L2
Name:
Use Putonghua to support service delivery
QF Level:
Level 2
Code:
105462L2
Name:
Maintain up-to-date customer records to support daily operations
QF Level:
Level 3
Code:
105481L3
Name:
Understand marketing management in insurance industry
QF Level:
Level 4
Code:
105497L4
Name:
Plan and carry out promotional plans for new/revamped products
QF Level:
Level 4
Code:
105498L4
Name:
Design sales kits for products
QF Level:
Level 4
Code:
105499L4
Name:
Implement customer relationship campaigns
QF Level:
Level 4
Code:
105500L4
Name:
Publish newsletters for customers
QF Level:
Level 4
Code:
105501L4
Name:
Design and carry out customer satisfaction surveys
QF Level:
Level 4
Code:
105502L4
Name:
Implement marketing plans
QF Level:
Level 4
Code:
105503L4
Name:
Formulate advertising campaigns
QF Level:
Level 4
Code:
105504L4
Name:
Implement advertising campaigns
QF Level:
Level 4
Code:
105505L4
Name:
Create media-specific advertisements for advertising campaigns
QF Level:
Level 4
Code:
105506L4
Name:
Monitor advertisement productions
QF Level:
Level 4
Code:
105507L4
Name:
Conduct electronic marketing
QF Level:
Level 4
Code:
105508L4
Name:
Create promotional gifts
QF Level:
Level 5
Code:
105535L5
Name:
Conduct market research for product development or revamp
QF Level:
Level 5
Code:
105536L5
Name:
Conduct insurance market and competitors' analysis to support and evaluate corporate marketing strategy development
QF Level:
Level 5
Code:
105537L5
Name:
Apply market segmentation to support new product and new market development
QF Level:
Level 5
Code:
105538L5
Name:
Conduct product mix analysis
QF Level:
Level 5
Code:
105539L5
Name:
Develop new products
QF Level:
Level 5
Code:
105540L5
Name:
Revamp existing products
QF Level:
Level 5
Code:
105541L5
Name:
Develop new/revamp product promotional plans
QF Level:
Level 5
Code:
105542L5
Name:
Develop customer relationship campaigns
QF Level:
Level 5
Code:
105543L5
Name:
Manage corporate brand equity
QF Level:
Level 5
Code:
105544L5
Name:
Design and launch secret customer programme
QF Level:
Level 5
Code:
105545L5
Name:
Manage external service providers to conduct marketing activities
QF Level:
Level 5
Code:
105546L5
Name:
Develop corporate marketing communication strategy
QF Level:
Level 5
Code:
105547L5
Name:
Develop marketing plans
QF Level:
Level 5
Code:
105548L5
Name:
Evaluate effectiveness of advertising campaigns
QF Level:
Level 5
Code:
105549L5
Name:
Manage corporate website
QF Level:
Level 5
Code:
105550L5
Name:
Manage crisis communications
QF Level:
Level 5
Code:
105551L5
Name:
Develop marketing campaigns with channel partners
QF Level:
Level 6
Code:
105606L6
Name:
Develop new product development procedures
QF Level:
Level 6
Code:
105607L6
Name:
Develop product revamp procedures
QF Level:
Level 6
Code:
105608L6
Name:
Develop customer relationship strategies
QF Level:
Level 7
Code:
105639L7
Name:
Formulate corporate marketing strategies for insurers
QF Level:
Level 7
Code:
105640L7
Name:
Develop corporate marketing strategies for insurance intermediaries
Note:
  • The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
  • The contents of all SCSs will be updated regularly.
Copyright:
  • All the Specification of Competency Standards (SCS) for industries and other related materials contained in this website are protected by copyright, which is owned by the Government of the Hong Kong Special Administrative Region.
  • Permission is granted for users to download the SCSs to store them in local computers, provided that this is solely for personal or non-commercial internal use, and provided further that this copyright notice is downloaded at the same time.
  • Save the above permitted use, any other use (including without limitation any reproduction, adaptation, distribution, dissemination or making available to the public) of the SCSs is strictly prohibited.