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3. Marketing Management
QF Level ( 1234567 )
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3. Marketing Management
QF Level
Code
Name
QF Level:
Level 1
No Item
QF Level:
Level 2
Code:
108051L2
Name:
Develop an analytic mindset for digital marketing
QF Level:
Level 3
Code:
108043L3
Name:
Monitor effectiveness of inbound marketing activities
QF Level:
Level 3
Code:
108046L3
Name:
Source analytic tools for digital marketing
QF Level:
Level 3
Code:
108047L3
Name:
Implement direct digital marketing
QF Level:
Level 3
Code:
108048L3
Name:
Handle outsourced digital marketing
QF Level:
Level 3
Code:
108050L3
Name:
Develop social media contents for marketing
QF Level:
Level 4
Code:
108032L4
Name:
Implement inbound marketing strategy
QF Level:
Level 4
Code:
108035L4
Name:
Plan marketing of digital media products
QF Level:
Level 4
Code:
108036L4
Name:
Implement digital marketing plan
QF Level:
Level 4
Code:
108037L4
Name:
Implement digital marketing in Mainland China for digital media products
QF Level:
Level 4
Code:
108038L4
Name:
Implement social media marketing plan
QF Level:
Level 4
Code:
108039L4
Name:
Implement mobile marketing
QF Level:
Level 4
Code:
108040L4
Name:
Analyse market trend for digital media products
QF Level:
Level 4
Code:
108041L4
Name:
Plan direct digital marketing
QF Level:
Level 4
Code:
108042L4
Name:
Plan measurements on the effectiveness of digital marketing
QF Level:
Level 4
Code:
108044L4
Name:
Coordinate and manage digital marketing contents production
QF Level:
Level 4
Code:
108045L4
Name:
Conduct marketing research with social media
QF Level:
Level 4
Code:
108049L4
Name:
Design and create effective digital marketing contents
QF Level:
Level 5
Code:
108026L5
Name:
Formulate inbound marketing strategy
QF Level:
Level 5
Code:
108028L5
Name:
Manage digital marketing tactics
QF Level:
Level 5
Code:
108029L5
Name:
Identify marketing strategies for digital media products
QF Level:
Level 5
Code:
108030L5
Name:
Formulate mobile marketing strategy
QF Level:
Level 5
Code:
108031L5
Name:
Formulate digital marketing objectives
QF Level:
Level 5
Code:
108033L5
Name:
Formulate digital marketing analytics strategy
QF Level:
Level 5
Code:
108034L5
Name:
Formulate social media marketing strategy
QF Level:
Level 6
Code:
108025L6
Name:
Formulate content marketing tactics
QF Level:
Level 6
Code:
111110L6
Name:
Formulate digital marketing strategy for Mainland China
QF Level:
Level 7
Code:
111109L7
Name:
Formulate digital marketing strategy
Note:
  • The SCSs have been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.
  • The contents of all SCSs will be updated regularly.
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